Some consider mailbox advertisement to be a dying form of brand-spreading – online advertising is certainly more convenient, even if spam filters of present day are notoriously merciless.
Mailbox advertisement also gets bad rep in many areas – lots of people consider it the precursor to online spam and might even get upset that you tried to use this method of letting them know what you’re offering.
So how can you ever hope to use mailbox advertisement to build your business, especially since younger businesses need all the good will they can get? Believe it or not, there are still ways mailbox advertisement can work in your favor as long as you go about it the right way.
Don’t get discouraged – not everyone hates mailbox advertisements
Sure, a person might have gone through the trouble of printing menacing warnings along the lines of “Advertisements in the vicinity of this mailbox are strictly forbidden!”, but their neighbor might welcome the ease of learning about new businesses and their services.
Don’t ignore these warnings by posting a pamphlet anyway, even if you feel that what you’re offering is worth reading – these people will often throw your advertisement into the bin just to prove a point. Not to mention, the fact that you dropped advertisement somewhere you were asked not to might come off as rude.
Also, ask yourself: why am I dropping this pamphlet in the person’s mailbox? If you’re an established business in your area and everyone knows about you, dropping pamphlets in every mailbox probably won’t do much besides annoying people. Instead, make sure you’re actually informing people about you and your services.
New businesses can use mailbox advertisement to help spread their name and build themselves up, but companies that have been around longer will need to offer a good deal to get results. For example, we have a carpet cleaning client in Corpus Christi, Texas. (http://www.corpuschristicarpetcleaningpros.com). If you’re a carpet cleaning business, you’ll want to drop mailbox advertisement whenever you’re having temporary discounts on certain services or something like a free inspection week. As long as it seems like you’re trying to spread awareness of something good, people won’t mind reading and will be open to working with you.
The design of the pamphlet
Endless hours go into the visual appearance of any advertisement – why should the case be any different with pamphlets? Your mailbox advertisement should be slick and stylish – don’t be afraid to disperse ‘deluxe’-looking pamphlets even if you’re a business that’s just starting out, as you can always rely on your charms after the customers have made contact with you.
A single leaf works best for various reasons – spending too much time reading advertisement is nobody’s idea of a good time, no matter how interesting you think your business and its deals are. What you have to say should go on two sides of a standard-sized pamphlet page, and that’s accounting for the glossy visuals that will invite people’s attention in the first place.
It might seem like a waste, but working with someone with design experience to create your pamphlets can prove beneficial – at the very least, get the opinion of someone with an eye for style before disbursing them.